Go Solo, an online one-stop-shop for solopreneurs looking to expand their knowledge and learn how to build, run and grow a business, recently interviewed Ce Ce.

Tell us about yourself

I used to wear heels and longed for an elegant and easy-to-walk-in sneaker for my busy lifestyle. I designed the original shoes for myself, with the needs of a modern metropolitan woman in mind. I’m always looking at women and their footwear choices and curious about how I can best serve them with my designs. When it’s a match, I feel so happy and energized to continue.

What's your biggest accomplishment as a business owner?

Some customers collect Babos and own up to 15 pairs and counting….

What's one of the hardest things that come with being a business owner?

You have to be constantly looking for new sales opportunities. Even if you know your target market, you need to find new ways to get in front of them or new ways of presenting your brand.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. START: Just start! Try putting your product or service “out there” and learn from the reaction.
2. RUN: Learn from your sales- why did they purchase, what appealed to them and how can you replicate that?
3. GROW: invest in what can generate more revenue, be it products or systems. Keep your brain fresh to find new opportunists, and delegate or outsource tasks that take you away from that mindset.

Is there anything else you'd like to share?

It’s a marathon, not a sprint. This means you need to manage your energy levels and rest and recharge!

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